Artificial intelligence is transforming the way businesses approach marketing. With the right tools, it can feel like you\’ve cloned yourself and built a complete marketing team—one that works tirelessly in the background while you focus on bigger strategies. Here are seven AI marketing tools that can help you save time and optimize your efforts, allowing you to focus on scaling your business. But be careful—there\’s one type of AI tool that may not live up to the hype.
1. Get Munch: Turn Long Videos into Short Viral Clips
If you\’re into video content marketing, you\’ve probably considered creating short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts. The problem? Manually editing and cutting long videos into bite-sized pieces can be incredibly time-consuming. That’s where Get Munch comes in.
Get Munch automatically repurposes long-form content by selecting the most viral-worthy moments and converting them into short, platform-ready clips. It even generates captions, so you don\’t have to worry about manual transcription. This tool is essential if you’re trying to expand your reach on social media without the added workload.
Why you should use it:
- Automatically generates short, engaging clips.
- AI identifies the key highlights of your long-form content.
- Saves time by automating caption generation and publishing.
2. BeHuman: Personalize Videos Without the Extra Work
If you send personalized videos to clients, whether for sales or onboarding, you know how tedious it can be to record each one individually. That’s where BeHuman shines. This AI tool allows you to create a single video, and then it personalizes that video by inserting your client’s name and details seamlessly into both the audio and visual parts.
For example, instead of constantly re-recording a video to say “Hi [Client’s Name],” you can let BeHuman do the work for you. This personalized touch can dramatically reduce no-shows for meetings or sales calls and save you the hassle of recording fresh videos every time.
Why you should use it:
- Personalizes client-facing videos with names and details.
- Saves time while maintaining a personal touch.
- Automates video delivery for lead magnets or cold emails.
3. Brandmark: AI-Driven Logo Design
Creating a professional logo for your business used to be a labor-intensive process. Whether you were designing it yourself or outsourcing it to a freelancer, the back-and-forth revisions could drag on for weeks. With Brandmark, AI handles most of the creative process for you.
Enter your business name and slogan, and Brandmark will generate logo options. It may not nail it on the first try, but you can tweak and revise your design until it’s perfect, all without the extra cost. The best part? There’s no need for expensive hourly design fees.
Why you should use it:
- AI generates initial logo designs based on your input.
- Unlimited revisions at no extra cost.
- Quick, efficient, and cost-effective for small businesses.
4. AdCreative.ai: Automate Your Ad Creation
Running ads on Facebook and Instagram can be time-consuming, especially if you’re A/B testing different headlines, images, and copy. AdCreative.ai eliminates the manual labor by generating ad creatives automatically. You input your campaign’s objectives, and the tool will generate various ad formats optimized for different social media platforms.
It doesn’t stop there. AdCreative.ai also pulls in real-time data from your ad accounts to offer insights into which creatives are performing the best. This feature is like having your own digital ad agency, providing data-driven recommendations to improve your ad campaigns.
Why you should use it:
- Automatically generates ad copy and creatives for A/B testing.
- Provides performance insights for better optimization.
- Reduces the need for hiring freelancers or agencies.
5. InVideo: AI Video Creation from Text Prompts
Video ads are proven to convert better than static images, but creating them requires scripting, filming, and editing—all of which can take hours. InVideo simplifies the process by turning simple text prompts into fully-formed marketing videos, complete with stock footage, voiceovers, and captions.
All you need to do is describe what you want, and InVideo will handle the rest. If you need a Facebook ad for your car detailing business, for example, just provide the details of the offer, the target audience, and the preferred tone, and InVideo will create the video for you.
Why you should use it:
- Generates complete marketing videos from text descriptions.
- Offers detailed customization options for better results.
- Saves money on stock footage, voiceovers, and editing services.
6. CustomGPT: Personalized AI Chatbot for Your Business
Chatbots are no longer a novelty—they’re a necessity for handling customer inquiries, especially as your business scales. But not all chatbots are created equal. CustomGPT allows you to train an AI chatbot that mirrors your brand’s personality and answers customer questions as if it’s a seasoned member of your team.
This AI chatbot is customizable, meaning you can program it to answer frequently asked questions, handle basic support requests, and even guide users through your website. While there are many chatbot options available, CustomGPT is one of the fastest and most efficient ways to build a chatbot tailored to your business.
Why you should use it:
- Customizable chatbot trained on your business-specific needs.
- Improves customer service while reducing response times.
- Offers a more personalized experience compared to generic chatbots.
7. AI for Website Content: A Smart Use of ChatGPT
While AI can do wonders for marketing, there’s one category that still isn’t quite ready: AI-powered website builders. These tools often provide generic templates with no real consideration for your business\’s unique needs or content strategy. So, if you\’re thinking about using AI to create an entire website, you might want to reconsider.
However, AI tools like ChatGPT can be extremely useful for creating the content on your website. Instead of generating whole web pages at once, you can prompt ChatGPT to write each section individually, tweaking it for tone and relevance. It’s a smarter, more effective way to ensure your website has the right copy to attract and convert visitors.
Why you should use it:
- Helps generate high-quality website content, section by section.
- Customizable for tone and style, ensuring a consistent brand voice.
- Saves time compared to writing copy from scratch.
The AI Tool You Should Avoid
While the tools listed above can drastically improve your marketing efforts, there’s one category of AI that’s still not worth the hype: AI-powered website builders. These platforms offer generic templates that don’t provide much value if you’re looking to create a client-generating website. You’ll likely end up spending more time reworking the layout and content than you would if you’d started from scratch.
For now, stick to using AI for specific tasks like content creation or video marketing. When it comes to building a website, human insight is still essential.
Final Thoughts on AI Marketing Tools
AI marketing tools are evolving rapidly, offering ways to automate repetitive tasks, create personalized content, and streamline your overall marketing strategy. Whether it’s repurposing long-form videos, personalizing client communication, or optimizing your ad campaigns, these tools can make it feel like you’ve cloned yourself into an entire marketing team.
But remember, it’s crucial to use these tools strategically. AI isn’t about cutting corners—it’s about buying your time back so you can focus on scaling your business. By choosing the right tools and avoiding those that aren’t ready for prime time, you’ll maximize your efficiency and marketing ROI.